Advertise on Pakistan360
Several places on this site carry advertising. Each one is sold by open auction: you name a price per thousand views and a price per click, put a budget behind it, and the highest offer holds the place until that budget is spent. You can buy the whole country or one city, and every bid is public, including yours.
On the front page
In the list of places on the front page — the one screen every visitor sees, before they have chosen a city, a category or a search.
Nobody is bidding for this place nationally. The first bid at the floor price takes it.
In the search results
Between the listings on the map page and every category and search result — the busiest place on the site, seen by people who are still deciding where to go.
Nobody is bidding for this place nationally. The first bid at the floor price takes it.
Beside a listing
The panel next to a business page, on the screen of somebody who is already reading about a place of that kind. Narrower reach, warmer reader.
Nobody is bidding for this place nationally. The first bid at the floor price takes it.
Among the people in a trade
Inside the list of drivers, electricians or tutors — shown to somebody who has already said which trade they need and is choosing between people.
Nobody is bidding for this place nationally. The first bid at the floor price takes it.
Top of an area page
A banner across the top of a neighbourhood page - shown to somebody who has already chosen the part of town they are going to.
Nobody is bidding for this place nationally. The first bid at the floor price takes it.
Inside an article
Set into the text of a guide, where people are reading rather than scanning. Least traffic of the four and the longest time on the page.
Nobody is bidding for this place nationally. The first bid at the floor price takes it.
How the winner is decided
A bid has two prices in two different units, so they are made comparable before anything is ranked. Clicks are converted into views using the rate at which that place actually turns views into clicks:
score = price per 1,000 views + price per click × 1,000 × click‑through rate
Both halves then read as rupees per thousand times the advertisement is shown, and the highest score holds the place. Worked through, with two real bids at a 1% click rate:
| Per 1,000 views | Per click | Budget | Score | |
|---|---|---|---|---|
| Bid A | Rs 2 | Rs 5 | Rs 100 | 2 + 5 × 10 = 52 |
| Bid B | Rs 3 | Rs 6 | Rs 50 | 3 + 6 × 10 = 63 |
B runs first, even though A has twice the money behind it, because B is worth more every time it is shown. When B’s Rs 50 is gone, A takes the place. A budget buys how long you hold a slot, never whether you hold it — otherwise the biggest wallet would win regardless of what it offered.
You pay what you bid, not a penny less or more. A view of a Rs 30 per thousand bid costs Rs 0.03; a click at Rs 4 costs Rs 4. Spending stops dead at your budget, one view per address per minute is billable, and one click per address per day — so a competitor cannot drain you by holding down F5.
National and local money bid against each other
A bid is either for all of Pakistan or for the cities you name, and both compete for the same place on the same page. A hotel in Murree bidding only for Murree is bidding against national brands who bought the whole country, and beats them whenever it offers more per thousand views of a Murree page. That competition is the only thing that makes a price mean anything.
Each city sets its own floor within limits the platform fixes, so Karachi does not have to cost what Chitral costs. Where a city has not set one, the national floor applies and this page says so.
Money is credited to the place the advertisement was actually shown, never to where the advertiser lives — and a business listing belongs to its own city wherever it is read.
To bid, you need an advertiser account
It takes a minute: open the account, add the advertisement you want shown, and it goes in front of staff for approval. After that you can bid on any place here and it appears immediately.
Open an advertiser account